Care plan · £49 a month

What fits in 20 minutes?

Your plan includes 20 minutes of my time each month for changes to your website. People always ask what that actually buys, so here it is in plain terms.

Twenty minutes is one thing done properly, or two or three small tweaks. It is not a stopwatch - if something runs to twenty-five minutes I'm not going to send you an invoice for the extra five. But it does mean we both know roughly where the line sits.

Things that fit comfortably

  • Change your opening hours, phone number or address - everywhere they appear
  • Swap a photo for a better one you've sent me
  • Update a price, or a whole set of prices on a menu or services page
  • Fix a typo, or reword a paragraph you're not happy with
  • Add a new team member's name and photo, or remove someone who's left
  • Replace a PDF - a menu, a brochure, a price list - and relink it
  • Put up a holiday notice, a closure banner or a "we're busy this week" message
  • Change what a button says, or where it sends people
  • Add a customer review or testimonial
  • Update a link to your Instagram, Facebook or Google listing
  • Publish a blog post you've already written

Things that don't

These aren't off limits. They're just bigger than twenty minutes, so I'll price them separately at £65 + VAT an hour - or roll them into a bigger plan if they're becoming a regular thing.

  • A brand new page
  • Changing the menu or navigation structure
  • A new photo gallery, or sourcing images for you
  • Writing copy from scratch
  • A new enquiry form, or changing where your form sends
  • Anything that needs design work rather than editing
  • Adding a booking system, an online shop, or a calculator
  • Ongoing SEO work
In practice

How it actually works

Send me changes whenever you think of them

You don't need to save them up or work out how long they'll take - that's my job. Email me, and I'll batch them sensibly.

If something's bigger, I'll tell you before I start

You'll get a straight answer - "that's about an hour, £65 + VAT, shall I go ahead?" - and nothing gets done without you saying yes. No surprise invoices, ever.

I'll always tell you when something will be done

I'm a one-person business, so rather than promise a turnaround I can't always keep, I'll come back to you with a realistic date and then hit it. Most small changes happen within a couple of days. If something's genuinely urgent, say so and I'll work round it where I can.

If your site goes down, I'm already on it

The monitoring means I usually know before you do, and that always jumps the queue.

The 20 minutes doesn't roll over

It's there each month whether you use it or not - it's what keeps your site looked after rather than left alone. If you're regularly running past it, that's a good sign you'd be better off on Grow, which includes a full hour a month that does roll over for up to three months, a blog post published and optimised each month, and a quarterly report on how the site's doing.

Whether you ask or not

Also included every month

Questions about any of this? Just ask - I'd rather explain it twice than have you wondering.