Most people have a nagging feeling their website isn't pulling its weight, without being able to say precisely why. Tell me what's bothering you and I'll go through it properly - then send you a straight answer.
I do three of these a week, so they get proper attention rather than a template.
Six questions. The last one is the one that makes it useful.
Everything else is detail. If the answer to all three is good, you don't need me - and I'll tell you so.
What it's running on, who actually owns it, what you're paying to rent it, how fast it loads on a phone, and whether anything about it is a security risk.
What Google sees when it looks at your pages, whether they're set up to be found at all, and whether they target anything a real customer would type into a search box.
Whether someone lands on it and understands what you do inside five seconds, whether there's one obvious next step, and how much stands between interest and an enquiry.
What it doesn't include: keyword research, competitor analysis or a content plan. Those are proper pieces of work rather than something to give away, and pretending otherwise would make the review worse.
Six questions. The last one matters most — tell me what you'd like the site to do better.
Not a scan. I open it on a phone and a laptop and go through it properly, with your answer in front of me.
Six to eight pages: what's working, what's holding it back, what each thing is costing you, and what I'd do about it with a price.
A review that invents problems is worth nothing to either of us. If your website is doing its job, you'll get a short email saying exactly that - and I'll have spent an hour buying goodwill instead of an hour writing fiction.
And if it isn't doing its job, you'll get specifics: which page, which sentence, which photo, and what each one is costing you. Not a list of technical complaints you can't act on.
There isn't one, but there's an obvious motive: some people who read a review of their website decide they'd like it fixed, and a few of those ask me. Most don't, and that's fine — the review is yours to keep either way.
No. Automated scans are free everywhere and worth roughly that. I use tools for the measurable things — speed, mobile rendering, what Google can see — and then I read your site the way one of your customers would. Every review contains things only a person who actually looked would notice.
Only if that's true. Plenty of sites need a tidy-up rather than a rebuild, and some are genuinely fine — if yours is, I'll say so in a short email and we can both get on with our day.
Then don't. Take the review to whoever you like, or work through it yourself. You'll get two follow-up emails from me and then I'll leave you alone.
Three working days. I cap it at three reviews a week so each one gets proper attention, so occasionally I'll come back and ask if next week suits instead.
It costs you a form and about ninety seconds. Worst case, you find out your website is better than you thought.